Friday, December 9, 2011

You are not only in the "Beauty" business...

When I started out doing hair I had one interest in mind - creating art with hair. While that has it's tremendous merits, as a plan for building one's business, it falls flat. In earnest, we are servants, the most honorable and satisfying endeavor...ever.

This is a personality driven business, so much so it's almost unlike any other.

I have worked with and employed stylists who possessed little skill at hairstyling yet attracted huge, adoring clienteles.

"Why?", you may ask, because they gave their clients something more... hope, encouragement, attention, care, insight, affection, and entertainment! Coupled with a moment of listening.

This is an intimate relationship that has strong results, if done well or badly...as I always say "If your hair doesn't look good, nothing else matters."

So, first, seek out what your community wants, needs and desires. Poll them, survey them...ask them what they want, after you serve them, ask for their opinion. Back off of your "idea" or "model" your ego and let the people (they are you and me) tell you what they need and want and give it to them. Your business will soar, and if you have the heart of a servant, so will your heart.

Cater to building these relationships for the long-run and you will have a beautiful life full of beautiful memories because of your beautiful creations...because you cared for more than hair, you cared for people as you would want to be cared for, yes?

PS: If you want to experiment and create art with hair, there are plenty of models who are eager to work with you here: http://www.modelmayhem.com/56840